Friday, August 25, 2006

MORE INFORMATION ON WOMEN IN THE 1960'S

"The 60's. A time of rebellion. People stretched their wings. Challenged authority. Women started to fight for their Rights. They stepped out of the happy homemaker stereotype, and became the working mother. They realized they were being stifled and controlled. This was a decadent decade. Women's rights took on a new meaning. Not since the 1920's have people seen this much fire about feminism. Many events took place that defined this decade but here are just a few."

1963- The Equal Pay Act, proposed twenty years earlier, established equal pay for men and women performing the same job duties. It doesn't cover domestics, agricultural workers, executives, administrators or professionals.

1963- Betty Friedan's best seller, The Feminine Mystique, detailed the " problem that has no name." Five million copies are sold by 1970, laying the groundwork for the modern feminist movement.

1966- Fifty state Commissions on the Status of Women convened in Washington, D.C., to report on their findings.

1968- The first national women's liberation conference is held in Chicago.
Women in 1960’s

Many women decided there was more to life than babies, dishes and happy husbands. They felt that their contribution to the war effort had been forgotten. In the 1960s thousands joined NOW – the National Organisation for Women.

A book was published in 1963 which changed the world. Betty Friedan, a Communist, wrote ‘The Feminist Mystique’. It said that women had been brainwashed by men into being their servants. She called upon women to educate themselves and become partners with their men rather than second-class citizens
This book helped launched the later Women’s Movement .

"a comfortable concentration camp" - Betty Friedan describing the suburban home in the eyes of a woman

Key Words

homemaker - a traditional role for a housewife
suburbs, suburbia - modern housing estates on the outskirts of towns and cities e.g. Coulsdon.
Tupperware - a brand of plastic kitchen stuff like sandwich boxes which are sold through home parties, like Avon cosmetics or Ann Summers sexy undies!
Communist - someone who believes in equality for all people and a big change in the way we live.

In the 1960's women occupied roughly half of the jobs in IT, but these were largely the unskilled data entry positions.

Women in the 1950’s

Although the number of women at work did continue to rise after the war, female workers and career-women were viewed with suspicion by many. The traditional idea that a woman’s role was a
homemaker raising her family was very influential in 1950s.

The average age at which women were married was 20 – the youngest for 60 years. Newspaper and magazine articles encouraged women to return to the home. Popular TV shows such as 'I Love Lucy' and 'Father Knows Best' carried this message into homes.


A very influential book was ‘Modern Women: the Lost Sex’ by Maryinia Farnham and Ferdinand Lundgren. It claimed that most of society’s problems – alcoholism, teenage hooliganism and even war – were because of women following careers instead of being housewives and mothers.

Kitchen and cleaning appliances like washing machines, fridges and Hoovers were advertised as being ‘every woman’s dream’.

The suburbs developed in the 1950s. Middle-class families left the cities to live in new houses in large suburban estates. The husband would drive to work in his car and the wife would stay at home and bake apple pies. The only companionship women could look forward to was weekly ‘Tupperware Parties’ where neighbours would gather to have coffee and buy plastic kitchen products.

CHARLIE’S ANGELS: FULL THROTTLE



MEDIA LANGUAGE
The dominant image throughout is fire-
· The fire is used as a weapon=(when the angels are trying to escape Dylan’s Ex-boyfriend who is after revenge on her. They use it as a weapon by creating a flame of fire so they can escape)
· The fire is also used as comfort=(when fire places are shown a couple of times to keep warm and for comfort)
· The final use was to create light in a gloomy, dull, dark atmosphere=(In the first sequence when the angels are at a what would you call it, a den with no windows so the only light is the fire on the walls. This makes it more dramatic and fire is seen as dangerous which would reflect the angels during their missions.

SLOW MOTION
This is used quite a lot and would expect t in this film as this film comes under the genre of Action. In action films slow motion is widely used to makes scenes more dramatic and sometimes easier to see what’s going on in fast edited scenes.
· It is used in the first sequence of the film when the three angels slowly get together to fight over 100 men.
· Slow motion is used during the escape as well. This is used because it clearly shows the path of the bullet speeding towards the angels truck. This creates suspense because we know a bullet is heading towards them but can’t see whether they get hit with it after a while.
· Another example that will be useful to my independent study question is when slow motion of Madison Lee (Demi Moore) running beside the water in a black bikini=black also connotes EVIL
· This is also repeated when Natalie (Cameron Diaz) is running beside the water but she is wearing white which can become more revealing when wet therefore pleasuring men.=the colour white also connotes GOOD.

· Close up of the backside (bum cheeks) is constantly seen throughout as well. This slowly zooms out=when Diaz is dancing to a song and her bum cheeks are the first thing we see.

· A variety of shots are used for example:
A two shot of Natalie and Madison (Diaz and Moore) talking then her leaning over towards Diaz. This can be interpreted as Moore is a lesbian because when she does this we would suspects she’s leaning in for a kiss on the lips as a result pleasuring men.

· A low angle shot of Madison (Moore) is used= this could connote that Moore has more power than the audience=maybe seen as a villain.
· A point of view shot used when the angels are about to fall of a tall building. We are shown the round and how high they are as if we are looking from their eyes-this would involve the audience and create a relationship=this make the audience more interested

· The setting in the film is very useful and suites the genre. Tall buildings and rooftops are seen through out. This is a convention of action films so by seeing this familiar settings the audience are able to establish the genre of the film.

· Repetition of the angels lounge where they are able to communicate with Charlie is repeatedly shown, connoting the significance of the location in the film. Every time they are seen there we know can tell that this is a Charlie’s angels film because this particular place is seen in the other Charlie’s angels film.

· The mise-en-scene is very busy. It has lots of things in the background and this reflects the angels lifestyle as hectic and busy. The mise-en -scene also includes a lot of martial arts. This can be used as self defence and so it would relate to the angels having something for self defence but also link with the action genre.

· Soundtrack is used continuously to reflect the scenes for example soft, claming music playing-when the angels are having a conversation with the ex-angels Madison.
In other scenes fast music is playing which can warn the audience that something is about to happen keeping the glued the screen.

A voiceover is used of the mysterious of Charlie. His name is also mentioned through out. This tells the audience that Charlie’s is an important character in the film even though he never appears in any of the films the angels treat him with respect.

INSTITUTIONS
1. Tri star
2. Columbia pictures

These are Hollywood distributors and Hollywood is a big successful industry and is very dominating=hegemony

Hollywood is very big therefore good, successful cast members are used to make the film successful because the audience can familiarise with some of the cast members.
-Cameron Diaz
-Drew Barrymore
-Lucy lui
-Matt Leblanc
-Demi Moore
These are names of successful Hollywood stars who have been in other Hollywood films.

The way in which Charlie’s angels has been distributed is by billboards and trailer shown on television to persuade the audience to watch the film therefore advertising it as the trailer with reach a wider audience.

GENRE
The genre of the film is:
-Action
-Comedy
-Crime
-Adventure
Charlie’s Angels is a hybrid film because it has more than one genre. This would make it successful because it would make the film more interesting because each genre will make in interesting at certain points.

Action
· Tall, high buildings
· Slow motion to emphasise certain scenes
· Hero and Villain
· Fire
· Things blowing up
· Fast cars

Comedy
· Things that may be unusual

Crime
· Mysterious soundtrack
· Enigma
· Hero and Villains

Adventure
· Missions
· Leader/Boss
· Fast cars
· Hero and Villain

REPRESENTATION
In the first sequence, the angels are about to help a prisoner escape. Alex (Liu) and Dylan (Barrymore) are in their positions. Then Natalie (Diaz) comes in twisting her hair with her fingers, Blond hair tied up in two pony tails in a furry white jacket= by doing this she is being represented as a ’bimbo’ or ’airhead’=as she is shown as a stereotypical ’blond’ girl.

She is also a distraction which is another things ’bimbo’ are seen as=this would pleasure men because they like seeing ’bimbos’ and would make men feel superior than women=reinforcing a patriarchal society.

Alex (Lucy lui) is seen in a stereotypical way=Chinese/Japanese are stereotypically seen as the martial arts people and in the film she is uses this as self defence. She is also seen in one scenes she manages to fit in a little wooden box=another stereotype for the Chinese.

Dylan (Drew Barrymore) is a person who is big boned, because of this she is seen as the wild angel who is like a tomboy. This is another stereotypes
.

AUDIENCE
The audience could be of any ethnic background. This is because all ethnic minorities feature in the film either its once or more.

Both females and male would be the target audience as certain scenes would suit male and some female.

The age in which the target audience would be teenagers from the age of 16/17 years till about the age of 30 years.

By suiting all ethnic backgrounds, of ages above 16 and any gender means that it would be suitable for a wider audience.

IDEOLOGY AND VALUES

Charlie’s Angels-Full Throttle challenges a patriarchal society. This is because in films males are mainly the main characters= protagonists and are represented as the hero, strong men and the women, the vulnerable damsel in distress for example in
-Action films=Mission Impossible
-Horror films=scream

However in Charlie’s Angels the Angels are the protagonists and are not shown as vulnerable but have power.

Other films that challenges a patriarchal society with females being the protagonists or with power and strength are:
· Charlie’s Angels 1 and 2
· Tomb Raider
· Cat woman
· My super ex-girlfriend

The angels are active females in the film therefore challenging Laura Mulvey’s theory however they can be seen as passive females because they are taking orders from a male as a result reinforcing patriarchal society.

NARRATIVE

1. Barthe’s theory is used in the film to make it more interesting

Enigma is used when
· The angels get shot and the screen goes black. This will make the audience think that the angels have died because we cant see them
· It is also used in the continuing scene where we can only see the phone ringing and thins slowly pans to a portrait of the angels together giving the audience the assumption that they have died.

The narrative of the film is a circular narrative. This is because everything is not I chronological order. We are shown the past of the angels before they worked for Charlie informing the audience of their past life.

2. Vladimir Propp=Hero are the angels
Villains is Dylan’s ex boyfriend and the guy who
Works for the prime minister

3. Levi Strauss= Angels vs. the ex boyfriend and the crook.

4. Todorov= When the crook pretends to get kidnaped then is saved by the angels. He then turns out to be a villain.